ABOUT MEHi I’m Ian
A Venue Owner, Speaker, Coach, and Revenue Strategist
I'm a wedding venue owner, coach, and revenue strategist who helps established venue owners uncover missed revenue opportunities, make smarter business decisions, and grow with confidence.
I believe you shouldn't have to work harder or simply book more weddings to build a stronger, more successful venue business.
National
Wedding Industry Speaker
10+
Years of Venue Experience
1,000+
Weddings Hosted
Top 50
Eventex Most Influential Venue Pro
MY STORY
After more than a decade in the wedding venue industry, I've learned that growth isn't always about booking more weddings...
My journey started at Madera Estates, the family-owned wedding venue my parents opened in 2012. Since then, I've helped grow our venue into a multimillion-dollar business and welcomed more than 1,000 couples through our doors. Along the way, I've worn just about every hat imaginable, from giving tours and working weddings to leading teams and making big business decisions. And one of the biggest things I've learned? Sometimes the greatest opportunities for growth are hiding right inside the business you've already built.
That's what inspired me to start helping other venue owners. Through coaching, speaking, and working with venues across the country, I've had the privilege of helping owners book more of the right couples, increase revenue, and see their businesses in a whole new way. And the best part? I'm still right there in the thick of it, running my own venue and putting these strategies to work every day. Because at the end of the day, I want to help you build a venue that's not only successful, but gives you more freedom to enjoy what you've worked so hard to create.
How I can help…
Pricing Strategy
Make smarter pricing decisions based on demand, seasonality, and booking trends while refining your packages to attract the right couples and maximize the revenue potential of every date on your calendar.
Sales & Booking Performance
Turn more inquiries into tours and more tours into bookings. Strengthen your sales process, improve conversion rates, and use your booking data to identify where opportunities are being missed.
Revenue Expansion
Discover ways to earn more from every wedding through additional services, upgrades, and new revenue streams like wedding coordination, bar packages, and decor rentals.
“The goal isn't to build a busier venue. It's to build a stronger business that gives you more freedom.”
MY VALUES
People First
Behind every wedding venue is someone who's poured their heart into building something special. I believe in listening first, understanding your goals, and treating your business with the same care I'd give my own.
Honest Advice. Practical Solutions.
You deserve straightforward advice and strategies you can actually put to work. I'll tell you what I see, what the numbers reveal, and where I believe you should focus, even when the answer isn't what you expected.
Growth with Purpose
Success isn't just about booking more weddings or generating more revenue. It's about making intentional decisions that build a stronger business and give you more freedom to enjoy what you've created.
Discover Where Your Venue Could Be Earning More.
You’ve worked hard to build your business. Now let’s uncover where you might be leaving revenue on the table.
Join me for a Revenue Strategy Call to discover what could be holding your growth back and where to focus next.
